Finding and Keeping an Audience in a Competitive Environment
A Workshop at UCLA
Registration is now open for “Finding and Keeping an Audience in a Competitive Environment.” The workshop will take place at the Charles E. Young Research Library at the University of California, Los Angeles, on Monday, March 14 from 9:00 am to noon. Sarah Pickle, assessment librarian at the Claremont Colleges Library, will lead the half-day workshop.
While many of the resources and services libraries create are freely available, they still compete for the time and attention of your users. Through the Finding and Keeping an Audience in a Competitive Environment workshop, we help participants articulate the value proposition, define the primary audience and potential secondary audiences, and determine which other resources might be serving the needs of diverse audiences.
This workshop is appropriate for individuals who are
- Developing data management services
- Running journal publication programs within a library
- Creating digital resources
- Designing maker spaces or digital media labs within a library
- Managing institutional repositories
About the instructor:
Sarah Pickle is the assessment librarian at the Claremont Colleges Library. She came to this role after serving as the CLIR/DLF Social Science Data Curation Fellow at Penn State Libraries. Previously, Sarah was an analyst at Ithaka S+R where her research focused on the sustainability of digital resources and the efforts that academic and cultural heritage institutions have made to support digital scholarship. While at Ithaka S+R, Sarah was one of the principal organizers behind our semester-long course for digital project leaders. Prior to joining Ithaka S+R, she completed her PhD in comparative literature at Cornell University.