May 12, 2015
To What End?
Recently, Arizona State University announced that it would partner with edX, the online platform for MOOCs (Massive Open Online Courses) founded by MIT and Harvard, to offer an online freshman year of college that students could take for free without admissions and apply for credit after the fact. The announcement is just another example of efforts in recent years to rethink the bachelor’s degree from a bundle of services offered by one college over four years (usually in a…
April 10, 2015
But Losing a University's Brand Name
The competitive pressures facing higher education these days are often compared to the massive changes that overwhelmed the music and publishing industries in the last decade. The music industry seems to have emerged at the other end of that transformation in better shape than it entered. The same can’t be said of newspapers, of course. But publishing companies continue to evolve and colleges and universities might still be able to learn lessons from the decisions they are now making about…