tag: L’Institut national de l’audiovisuel

L’Institut national de l’audiovisuel (INA), the French national archive for audiovisual materials, is tasked with preserving France’s audiovisual heritage through ambitious goals for digitising, preserving, and sharing this content. In addition to the government funding that INA receives, its commercial activities support this work. This update examines Inamédiapro, the commercial rights licensing service, and ina.fr, the public website, and their complementary ways of monetizing the rich archival holdings in recent years, through a close examination of user needs and strategic…

Since its founding in 1974, L’Institut national de l’audiovisuel (INA) has undergone a profound shift in activities, developing from its role as the protector of the audiovisual heritage of France to the more dynamic role of manager of diverse media assets reaching a variety of audiences, including the general public. Today INA places great emphasis on its mission to enhance and communicate the value of its content to end users, and it supports these efforts through a range of economic…