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tag: Marketing

Past Event
January 10, 2016

Marketing Your Digital Resources and Sites

A Workshop at ALA Midwinter

Join Kimberly Lutz and Roger Schonfeld for a workshop on “Marketing Your Digital Resources and Sites” at ALA Midwinter on Sunday, January 10, from 9:00 am-noon. You successfully created a comprehensive digital resource, launched a phenomenal e-journal, or built a robust institutional repository. Now the real work begins! You need to make sure the resource is used and supported by its target community. This workshop will provide you with tips and techniques to successfully drive discovery of your resource and…