tag: Plum

Today’s news that Elsevier has acquired Plum Analytics from EBSCO provides the latest opportunity for insight into the remarkable evolution of the largest and most sophisticated academic content providers. From Elsevier and Springer to EBSCO and ProQuest, these publishers and content providers are reducing their reliance on their content businesses as engines of growth. While these businesses remain strong, they are pursuing one of two newer directions for greater growth. Aggregators like EBSCO…