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tag: Survey incentives

Blog Post
May 23, 2017

Leveraging Regret: Maximizing Survey Participation at the Duke University Libraries

Students are a notoriously difficult population to recruit for surveys. To combat this, Ithaka S+R has developed a number of strategies to encourage participation in our local surveys of undergraduate and graduate/professional students. Crafting effective invitation and reminder messages, determining when to send these messages, and ensuring that your communications are received and opened are all necessary steps in garnering maximum levels of participation from any population. For our local surveys of students specifically, we have found…