tag: Virtual engagement

Museums are in trouble. Consider the three primary sources of revenue for museums: earned revenue from visitors, private support, and endowment income. The first is indefinitely suspended, advocating for the second is increasingly difficult to justify during a public health crisis, and the third has been dramatically reduced by losses in the market. The Met and MoMA are laying off hundreds. While the threats those museums face are not necessarily existential, many other museums with smaller budgets will…