The original case study in 2009 explored Hindawi’s transition from a subscription-based journal operation to an all open access publisher, with the bulk of revenues derived from fees from authors rather than subscription charges. Because the company’s growth depends on the number of articles published each year, the company changed its focus from marketing to end users to developing new products, entering into partnerships with societies and other publishers, and creating a publishing experience for authors and editors that would encourage them to contribute their articles to Hindawi’s journals. Over the past two years, the company’s leadership has continued to develop programs to launch new journals, while trying to maintain a high level of quality and to shorten the time between article submission and publication.


Sustainability Planning Tool