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August 31, 2020

Conducting Virtual Focus Groups

A Short Methodology Case Study for Social Scientists

In June of 2020, Ithaka S+R conducted 18 synchronous exploratory virtual focus groups with 46 undergraduate students and 37 faculty, to assist a higher education institution in learning from its emergency transition to online learning during the spring 2020 term due to Covid-19. We will publish our findings, a time capsule of a university community’s rapid adaptation in response to COVID-19, in a public report later this year. To conduct these focus groups in the midst of the pandemic, we,…